The Price Way:
Straight Goods

Precision, Dependability and Making Things Right

Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of the Price Way. Each post in this blog series explores one of these guiding principles, giving our blog readers a closer look at its meaning.

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Straight Goods in Action

At Price, providing straight goods means guaranteeing product performance, forgoing gimmicks and never relaying misleading information. Customers can trust the integrity of all Price employees and every statement they make, without exception.

Price is a science-based company. We design and build complex, engineered products that our customers expect to perform in a specific way. To ensure we meet these expectations, we get the science right by using our world-class lab to measure product performance.

We take pride in every product we build and in every job we sell. Customers’ urgent problems become our urgent problems too, and we will do all that is required to keep our customers whole. During times of uncertainty, our customers can be certain about us, and when it’s performance that counts, they can count on our products.

“At Price, delivering the straight goods is going beyond just promises. It’s our continuous investment in research and innovation, providing accurate data and ensuring our customers’ needs are priority. There is no job too big or test too small for our lab, be it a special project, catalog performance or even a pressing issue. We ensure our customers’ demands are met with accuracy and certainty – and without sugarcoating.”

– Dale Paskaruk, R&D Engineering Team Lead for Air Moving and Hydronics
at Price Research Center North
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