Price’s sales counter in the 1960s

The Price Way:
Resilience and Grit

Facing Challenges Head-On

Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of the Price Way. Each post in this blog series explores one of these guiding principles, giving our blog readers a closer look at its meaning.

Visit our Blog

Resilience and Grit in Action

Resilience is the capacity to withstand or recover from difficulties. Launching new products takes design iterations, testing and powering through tough times before you see a light at the end of the tunnel.

We are committed to listening to our customers and providing products that meet their needs, and we are prepared to push through challenges with each launch. We learn lessons along the way – we try, we adjust and we try again.

As a business, we have endless examples of resilience and grit, but there is also a personal component to this tenet. At their core, members of the Price team are dedicated to serving our customers and caring for the business as if it were their own. With this individual resilience, we give it our all so that in the end, we all succeed.

“An ever-changing market creates the need for new solutions. At Price, we see these challenges as opportunities to demonstrate resilience and grit as we relentlessly come up with modern ways to provide industry-leading products, research, training, lead times and customer service.”

– Braydon Whittington, Project Engineering Manager for Air Moving
I'm Just Gerry
Our Book:

I’m Just Gerry

Read the full story about our 13 Tenets

For entrepreneurs, innovators and leaders seeking affirmation that there are no shortcuts on the path to finding success in business.

Get the Book